• Instituut
• Kerngegevens
• Opleidingen

Marketing Research

Leerdoel

The systematic and objective identification, analysis and dissemination of information to improve marketing decision- making

Doelgroep

Business Administration, Econometrics and Operations Research including two advanced courses in Marketing Research or Marketing (preferably Marketing Research)

Programma

Semester 1 *Advanced Marketing Research *Marketing Models *3 Electives:
Brand Management (in Dutch)
Empirical Applications Simulations
International Marketing
Services Marketing (in Dutch)
Marketing Channel Management (in Dutch)
Marketing Communication (in Dutch)
Micro-Econometrics
Strategic Marketing
Management 18 Semester 2 *Experimental Research 6 *1 elective:
Marketing Information Management
Multivariate Statistics 6 *Master's Thesis 18

Toelatingseisen

In order to have direct access to the Master's programme in Marketing Research, a solid basis in the following areas is required: Mathematics and Statistics (24 ECTS) Academic Training (24 ECTS) Economics (12 ECTS) Management (6 ECTS) Finance or Accounting(6 ECTS) Marketing (24 ECTS) In practice, most Bachelor�s degrees in Business Administration and Econometrics & OR with at least 2 advanced courses in Marketing or Marketing Research (preferably including Marketing Research or a course with similar contents) will have direct access to the Master in Marketing Research (see appendix on exit requirement on the Master level). In addition, a Bachelor�s degree in Psychology with demonstrated knowledge of Business Administration in general and Marketing in particular may also have access to the MSc programme. Students that do not meet these criteria can work on their deficiencies before entering the Master year or do the extra courses on top-off the prescribed curriculum For students with a Professional Bachelor's in Business Administration (HBO) a two-year programme is offered. To be sure that you meet the required entry levels, contact the student counsellors and check the pages on Opleidingen na HBO (in Dutch). As all courses in this MSc will be taught in English candidates must prove sufficient training in this language by: Being a native English speaker or; Having a Bachelor�s degree in a fully English programme or one that is established to guarantee a sufficient level of training in English (this includes all FEW Bachelors except Fiscal Economics) or; Have a IELTS score of at least 6.5 or a TOEFL score of at least 575 for the paper based version or 233 for the computer based version and/or passed an interview.

Beroepsperspectief en arbeidsmarkt

Having finished the MSc in Marketing Research, job opportunities are excellent, countless, and broad. There is an urgent need for persons who have knowledge and skills in both marketing �nd research methodology. Marketing researchers in practice work for either research and consultancy firms or customers of these firms. Hence, they work in different markets and often with a wide variety of products (retailing, fast-moving-consumer goods, services, etc.). Furthermore, their job is typically related to a range of important marketing issues, such as segmentation, pricing, and advertising. In addition, the MSc in Marketing Research is a excellent basis for an academic career in marketing (see for example the PhD in Business programme at CentER)